StrideScaleBook a call

We represent your brand to
the tri-state's indie shops.

We're a wholesale brokerage with one focus: the small, independent shops of the New York tri-state. You make the product. We get it onto shelves across New York, New Jersey, and Connecticut. On a simple monthly retainer.

Big chains aren't our game. We work the small, independent shops of the tri-state, and we know how to get a new brand through the door.
We stick to three states: New York, New Jersey, and Connecticut.

Who we reach

Every independent channel in the tri-state.

We work the independent shops across New York, New Jersey, and Connecticut. The four below are where most brands start.

Boutique retailers

Independent shops and regional chains that hand-pick what sits on their shelves. We get your brand in front of the person who curates them.

Gift shops

Gift and specialty buyers are always after the next thing for the counter. We get your line to whoever does the buying.

Restaurants & cafés

The menu, the retail shelf, the grab-and-go cooler by the register. Someone there decides what gets stocked, and we go to them.

...and many more

Wellness shops, specialty grocers, garden centers, the museum gift shop. If it's an independent with shelf space in the tri-state, we'll work it for you.

How it works

What working with us looks like.

Sign a monthly retainer and we become your sales team for the tri-state's independent retail, so you don't have to hire reps or build a sales operation of your own.

  1. 1

    We learn your line

    You walk us through the product, your margins, your case packs, and where you want to be on shelves. Then we build the target list together.

  2. 2

    We pitch the buyers

    We take your line to the buyers who decide what gets stocked: on the phone, on the road, and at the trade shows where these deals get done. When we're in the room, we're there as you.

  3. 3

    You ship the orders

    When a buyer says yes, you get a clean purchase order and the account. You make it and ship it. We stay on the account and go back for the reorder.

FAQ

Frequently asked

Let's get your brand on more shelves.

Bring us on for a monthly retainer and we'll get your brand in front of the tri-state's independent buyers. Book a call and we'll show you where we'd start.

You'll talk to a working broker, not a closer reading a script.